The requirement to include hazard statements in advertisements has been mandatory since 1 June 2015 under Article 48 of the CLP Regulation.
Any new amendments to the regulation (e.g., from the ATP – Adaptations to Technical Progress) may introduce changes or stricter requirements, so it’s always advisable to check the latest updates from the European Chemicals Agency (ECHA) or the European Commission.
Any advertisement for a hazardous substance or mixture must include the following:
- Hazard Pictograms
- Signal Words (e.g., “Danger” or “Warning”)
- Hazard Statements
- Supplementary EUH Statements (if applicable)
- These requirements apply whenever a product is promoted, even if a direct purchase option is not included.
- For advertisements targeting the general public, the following statement must also be included:
“Always follow the information on the product label.”.
2. Prohibited Claims in Advertising
Advertisements must not include misleading statements that contradict the product’s hazard classification. Prohibited claims include:
- “Non-toxic”
- “Non-harmful”
- “Non-polluting”
- “Ecological”
- Any statement implying the product is safe despite its hazardous classification
This rule prevents greenwashing and ensures consumers are not misled about potential risks.
3. Special Rules for Distance and Online Sales
- Online advertisements that include purchase options must provide all label elements before purchase.
- This includes displaying:
- Hazard pictograms, signal words, and hazard statements in a visible manner.
- Compliance obligations also extend to online marketplaces that facilitate the sale of hazardous substances.
4. Exemptions for Non-Visual Advertisements
- If an advertisement is non-visual (e.g., radio ads), hazard pictograms and signal words may be omitted.
- However, hazard statements and safety warnings must still be communicated verbally.
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